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Available for Projects & Roles

I turn email into
your most profitable
revenue channel.

I help Shopify and DTC brands generate 20–40% of their total revenue through Klaviyo retention systems, lifecycle flows, and SMS — without spending more on ads.

Work With Me → 📅 Book a Free Call
✓ HubSpot Certified
✓ Klaviyo Expert
✓ 5+ Years Experience
Email Revenue Dashboard
Live
£21.3K
generated this month from email flows alone
Welcome Series+£4.2K
Abandoned Cart+£8.7K
Post-Purchase+£5.1K
Win-Back+£3.3K
Email share of total revenue
↑ 38% of store revenue
5+
Years Specialising in Email Retention
20–40%
Revenue Generated From Email
Klaviyo
Primary Retention Platform
DTC
Ecommerce & Shopify Specialist
What I Do

The full retention stack,
built for ecommerce.

Every service is built around one goal — making your existing customers worth more without spending more to acquire them.

📧

Klaviyo Flow Setup

Welcome series, abandoned cart, post-purchase, browse abandonment and win-back — built and optimised inside Klaviyo for maximum revenue impact.

Klaviyo · Shopify
🔄

Lifecycle Marketing Strategy

Full customer journey mapping across email and SMS — from first subscriber to loyal high-LTV repeat buyer with a clear strategy at every stage.

Strategy · Retention
📱

SMS Marketing Integration

SMS flows that complement your email system to recover revenue, drive replenishment, and boost overall retention rates across channels.

SMS · Attentive · Postscript
🎯

Segmentation & Personalisation

Behavioural segmentation by purchase history, AOV, engagement, and subscription status so every message reaches the right person at the right time.

Segmentation · Personalisation
🔍

Email Audit & Deliverability Fix

Full account audit covering open rates, flow revenue, spam issues, list health, and a clear prioritised action plan to fix what is broken.

Audit · Deliverability
✍️

Email Copywriting

Conversion-focused copy that builds trust, drives action, and never sounds like every other brand in your customer's inbox. Written for results.

Copywriting · Conversion
Tools & Platforms

I live inside these platforms.

Deep hands-on expertise across the tools your ecommerce stack already runs on.

Klaviyo
Mailchimp
HubSpot
Shopify
Attentive
Postscript
Google Analytics
A/B Testing
Email Copywriting
CRM Management
Behavioural Segmentation
Deliverability Optimisation
SMS Marketing
Customer Journey Mapping
Packages & Pricing

Clear pricing. Real results.

Choose the package that fits where your brand is right now. All packages include a discovery call before work begins.

Starter
£35
For stores just getting started with Klaviyo retention flows.
  • Klaviyo account setup & Shopify integration
  • Welcome series (3 emails)
  • Abandoned cart flow (2 emails)
  • Basic segmentation setup
  • Email template setup
  • 2 revisions · 3-day delivery
Core Retention
£120
For stores ready to build a complete retention engine that runs on autopilot.
  • Everything in Starter
  • Post-purchase flow (3 emails)
  • Browse abandonment flow (2 emails)
  • Customer segmentation strategy
  • Automation planning & flow map
  • 4 flows total · 3 revisions · 5-day delivery
Full Revenue System
£280
For brands serious about maximising every pound from their existing customer base.
  • Everything in Core Retention
  • Win-back campaign for inactive customers
  • SMS flow integration
  • Full funnel optimisation
  • Deliverability audit before launch
  • 6 flows · 5 revisions · 7-day delivery · 30-day support
How It Works

From first conversation
to revenue in weeks.

A clear structured process so you know exactly what happens at every stage.

1

Discovery

We review your store, current email setup, customer data, and identify exactly where revenue is being left on the table.

2

Strategy

I build a tailored retention roadmap — which flows to build first, which segments to target, and what campaigns to send.

3

Build

Flows and campaigns are built inside Klaviyo — copy, design, triggers, segmentation, and deliverability all handled.

4

Optimise

After launch I monitor performance, run A/B tests, and continuously optimise based on real data to keep improving results.

Past Work

Work that speaks for itself.

Real email systems and campaigns built for real ecommerce brands.

Adored Vintage Klaviyo Dashboard
Fashion & Apparel

Adored Vintage

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £2,713 revenue
📬 46.3% open rate
🖱 4.6% CTR
LUXY Hair Klaviyo Dashboard
Beauty & Hair

LUXY Hair

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £6,842 revenue
📬 47.1% open rate
🖱 4.9% CTR
Greyston Bakery Klaviyo Dashboard
Food & Beverage

Greyston Bakery

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £1,462 revenue
📬 46.9% open rate
🖱 4.6% CTR
Beauty Bakerie Klaviyo Dashboard
Beauty & Cosmetics

Beauty Bakerie

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £3,214 revenue
📬 45.8% open rate
🖱 4.7% CTR
Meow Meow Tweet Klaviyo Dashboard
Health & Wellness

Meow Meow Tweet

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £1,276 revenue
📬 50.3% open rate
🖱 5.4% CTR
Pierced Co. Klaviyo Dashboard
Fashion & Jewellery

Pierced Co.

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £1,842 revenue
📬 48.3% open rate
🖱 5.2% CTR
Margaux Klaviyo Dashboard
Fashion & Footwear

Margaux

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £2,186 revenue
📬 47.6% open rate
🖱 4.8% CTR
Obachan Klaviyo Dashboard
Food & Beverage

Obachan

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £1,356 revenue
📬 49.2% open rate
🖱 5.1% CTR
ColourPop Klaviyo Dashboard
Beauty & Cosmetics

ColourPop

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £2,413 revenue
📬 43.6% open rate
🖱 4.2% CTR
blk&bold Klaviyo Dashboard
Food & Beverage

blk&bold

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £1,356 revenue
📬 45.2% open rate
🖱 4.4% CTR
Package Free Shop Klaviyo Dashboard
Eco & Sustainable

Package Free Shop

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £1,742 revenue
📬 48.1% open rate
🖱 4.9% CTR
Partake Foods Klaviyo Dashboard
Food & Beverage

Partake Foods

Klaviyo email retention system — flows, campaigns, segmentation and lifecycle marketing delivering consistent revenue growth.

💰 £1,184 revenue
📬 46.8% open rate
🖱 4.3% CTR
George Abraham
🏆 HubSpot Email Marketing Certified — Valid Aug 2028
⚡ Klaviyo & Shopify Email Marketing Specialist
About George

Email retention is all I do.
That focus is your advantage.

I'm George Abraham, an Ecommerce Email and Retention Strategist with 5+ years of experience helping Shopify and DTC brands generate consistent revenue from their existing customer base.

I don't do general marketing. I specialise in one thing — building email and SMS retention systems that turn one-time buyers into loyal, high-LTV repeat customers — and I do it inside Klaviyo.

  • Klaviyo, Mailchimp, and HubSpot certified strategist
  • Shopify and DTC brand specialist with 5+ years experience
  • Full lifecycle marketing — flows, campaigns, and SMS
  • Deliverability, segmentation, and performance optimisation
  • Available for freelance projects and full-time remote roles
  • BSc Business Administration — University of Ibadan
Work With Me → View Upwork
Find Me Online

Let's connect wherever
you spend your time.

Follow my content on email marketing, ecommerce retention, and DTC growth strategy.

Book a Free Call

Let's talk about your email retention strategy.

Book a free 30-minute discovery call. I'll review your current setup and tell you exactly what's leaving revenue on the table and how to fix it.

  • 📅30 minutes, completely free
  • 🎯Focused on your specific store and goals
  • 💡You'll leave with clear, actionable insights
  • 🚫No pressure. No hard sell.

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FAQ

Questions I get asked most.

Everything you need to know before working together.

I primarily work inside Klaviyo for Shopify brands — this is where I do my best work. I also work with Mailchimp, HubSpot, and SMS platforms including Attentive and Postscript. If you're on a different platform, message me and I'll let you know if I can help.
Depending on the package, delivery takes between 3 and 10 days. The Starter package (2 flows) is delivered in 3 days, the Core Retention system in 5 days, and the Full Revenue System in 7 days. A full lifecycle strategy document takes 3 to 8 days depending on complexity.
Yes — to build flows inside your Klaviyo account, I'll need collaborator access. I only request the permissions needed to complete the work. If you prefer, view-only access is available for audit projects. All access is fully revocable after the project ends.
Most ecommerce brands with a structured Klaviyo retention system generate between 20% and 40% of their total revenue from email alone. Results depend on your list size, traffic volume, and product type. I'll give you an honest assessment during our discovery call based on your specific situation.
Yes. The Full Revenue System package includes 30 days of post-delivery support. For ongoing monthly management — campaign calendars, new flows, A/B testing, and optimisation — I offer a monthly retainer. Message me to discuss what ongoing support looks like for your brand.
Yes — I'm open to full-time remote roles, contract positions, and freelance projects. I work across time zones and am currently available immediately. If you're an agency or brand looking for a dedicated email retention specialist, get in touch via the contact form or WhatsApp.
The easiest way is to book a free 30-minute discovery call using the booking widget above, or fill in the contact form below. I'll review your store before our call and come prepared with specific observations about where your email setup can improve.
Get In Touch

Ready to turn email into revenue?

Whether you need a full Klaviyo retention system, a strategy audit, or a dedicated email specialist for your team — let's talk about what your brand needs.

✉
Emailgeorge@georgeabraham.co.uk
📞
Phone / WhatsApp+44 7407 826570
📍
LocationAvailable Worldwide — Remote
⏱
Response TimeWithin 24 hours
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